Cortex Technologies Corporation (CTC) recently introduced SharkNinja – a global brand recognized for its innovative home appliances-to the Philippine market. Despite being in the local market for only a few years, the company has exhibited a level of strategic execution that allows the brand to grow its brand equity, expand distribution channels, and successfully penetrate both online and offline platforms.
In recent years, SharkNinja has prioritized creating immersive consumer experiences to showcase the capabilities of its products. The company has systematically deployed pop-ups and activations in key retail hubs, turning high-traffic spaces into experiential touchpoints. Furthermore, the staff are thoroughly trained and equipped to address consumer inquiries, reinforcing both product value and brand credibility.
On the other side of the coin, The critical driver of SharkNinja’s rapid growth in the Philippines has been its ability to identify and introduce products that resonate strongly with consumer demand. The Ninja SLUSHi, regarded as the world’s most viral slush maker, exemplifies this strategy. Its launch was underpinned by a carefully coordinated marketing effort that combined digital amplification, influencer engagement, and experiential demonstrations. The product quickly became a breakthrough success, not merely as a novelty, but as a high-performing, category-defining appliance that reinforced SharkNinja’s reputation for innovation.
As CTC continues to grow SharkNinja, the company remains committed to expanding its portfolio with an exciting pipeline of upcoming product launches, solidifying its leadership in the household appliance sector.