Units Sold
Over 0+
Across online and offline channels through strong execution and market penetration.
Portfolio Page: SharkNinja
SharkNinja Philippines
SharkNinja Philippines represents the local embodiment of a globally recognized home and lifestyle technology powerhouse, bringing world-class solutions that seamlessly integrate into modern Filipino households.
SharkNinja's heritage is rooted in relentless innovation and consumer-driven design. Combining two powerhouse brands - Shark, the #1 floor-care brand in the United States, and Ninja, one of the most beloved kitchen appliance brands globally - SharkNinja creates products designed to simplify everyday tasks without sacrificing performance or style.
Results
Results Snapshot
Retail Activation
0 strategic pop-ups
Executed across high-traffic Metro Manila malls to strengthen physical discovery.
Category Expansion
Kitchen + Outdoor
Broadened portfolio mix to capture emerging consumer demand.
Brand Context
Brand Context
SharkNinja Philippines represents the local embodiment of a globally recognized home and lifestyle technology powerhouse, bringing world-class solutions that seamlessly integrate into modern Filipino households.
SharkNinja's heritage is rooted in relentless innovation and consumer-driven design. Combining two powerhouse brands - Shark and Ninja - the portfolio simplifies everyday tasks without sacrificing performance or style.
Growth System
Growth System
SharkNinja's Philippine rapid growth was built through a full-funnel, omnichannel approach that combined digital marketing, direct-to-consumer optimization, and retail activation.
By leveraging data-driven audience segmentation, improving user experience, and implementing targeted retargeting, we boosted conversions and average order value across online and offline channels.
This integrated approach strengthened brand visibility and made the brand's products more accessible to consumers.
Execution Highlights
Core Workstreams Delivered
A coordinated mix of strategy, creative execution, and lifecycle optimization designed for measurable growth.
Data-Driven Segmentation
Audience intelligence guided precision targeting and high-efficiency retargeting.
D2C Optimization
UX and conversion improvements improved product discovery and checkout performance.
Retail Activation
Online momentum was reinforced with strategic in-person retail activations.
Creative Marketing Framework
How We Turned Strategy Into Conversion
SharkNinja's market acceleration in the Philippines came from a full-funnel system that linked digital acquisition, D2C optimization, and omnichannel retail activation into one conversion engine.
Visit Live SitePerformance-Led Acquisition
Scaled awareness and qualified traffic through focused paid media and campaign sequencing.
Conversion Architecture
Improved D2C experience using UX refinements, merchandising logic, and checkout optimization.
Omnichannel Activation
Connected ecommerce momentum with retail touchpoints for stronger visibility and trust.
Campaign Visuals
Creative Direction in Action
A modern blend of commerce storytelling, performance-led messaging, and bold visual merchandising.
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